Courtesy of Julie Morris - www.juliemorris.org
The pandemic has made it difficult for many businesses to thrive. Indeed, research shows that more than 100,000 businesses that temporarily closed during the pandemic have since shut down for good. Even making it this far is quite the accomplishment.
Still, you might be searching for ways to make sure your business continues to survive throughout the pandemic and beyond. That’s where AgileBSA.com has you covered. We’re proud to offer the best advice, resources, and services business owners need to succeed. Let’s take a look at some of the tools you can use to push your business forward in 2021.
Reassess Your Business Basics
Before you start investing in huge advertising campaigns or launching a complete redesign of your business’s homepage, consider the basic choices you made when you first started your business, such as business structure. In the US, small businesses are considered sole proprietorships from their start. Many business owners stick with this to avoid cost or hassle.
However, other structures may make better sense for your business. For example, many business owners would benefit from forming a limited liability company, or LLC. This offers less liability when it comes to debts and litigation, as well as some tax advantages. If you don’t want to deal with the red tape, consider hiring a formation service to do the work for you. This way you can make sure it’s done well without sacrificing your own time and energy.
Upgrade Your Physical Space
If you have a shop or office, now’s the time to invest in any big aesthetic upgrades you’ve been thinking about making. After all, vaccinations are underway across the country, and mask rules and restrictions are loosening as a result. People are ready to get out and be in the world again, and with the right upgrades, your space can be as welcoming as possible.
For example, you might decide to give your walls a fresh coat of paint. Focus on something that suits your brand while making your space feel bigger and brighter. Replacing the carpet is another great upgrade. Not only will it look great, but it will reduce allergens in your business, helping you, your customers, and your employees feel better while you’re there.
Invest in Digital Marketing
Finally, if you haven’t done so already, now is the time to invest in digital marketing. Since the pandemic, people have spent more and more time online. Although restrictions are loosening and we’re no longer collectively homebound, the ability to reach people digitally will remain a powerful tool when it comes to getting customers.
For example, you can use your website to post content your customers can use to solve problems and learn new things. The more functional your content is, the more likely it is to boost your rank on search engines like Google and Bing. This means that more customers will find you when they look for your services, rather than your competitors.
Another good way to use digital marketing is investing in targeted advertising. Social media sites, search engines, and other sites track users’ habits and behavior in order to get a sense of who they are and what they need. This allows them to sell targeted ads that go straight to the customers who are most likely to actually purchase your product or service. Rather than casting a wide net and hoping to catch a few people along the way, you can narrow your message to the people who truly need it.
These are just a few of the techniques you can use to keep your business going through the pandemic and beyond. We hope this article has helped you figure out the best plan of action for your company so you can make your dreams come true.
Looking to learn more about Agile and business analytics? Contact us with your questions!
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